Insights
Operating notes, not thought leadership
Short pieces drawn from the way we run engagements.
6 min read
Why India launches stall before first revenue
Entity setup is the easy part. The hard part is proving the first buyer, the trigger and the path to cash.
Read5 min readSuccess fees should follow collected cash, not bookings
Attribution, collection and contribution margin are what make an outcome-linked fee honest.
Read4 min readWhat a stage gate should actually test
Phases end on evidence, not on the calendar or the hours consumed.
ReadTest whether your product has a credible India wedge
A focused 30-minute discussion about your product, your current markets and the likely India wedge. No pitch deck, no generic market-size slides.