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What a stage gate should actually test

Phases end on evidence, not on the calendar or the hours consumed.

A stage gate is not a status meeting. It is a pass or fail test on evidence, run before more money is committed to the next phase.

Leaving 0→1 means an ICP with repeat qualified demand, a documented willingness to pay at a stated price metric, a cleared path to purchase order or checkout, and first collected revenue or a signed pilot with a payment date.

Leaving 1→2 means wins from more than one source and more than one seller, cycle time and win rate measured across a cohort, positive contribution margin, and a functioning support and renewal motion.

The value of writing gates down is that a failed gate becomes a decision rather than a drift. Fix the gap, re-run the gate, or stop - all three are better outcomes than quietly funding another quarter of activity.

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